Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

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    Tobacco/vape-free Communities

  3. Our Team

    Addisu Turi

    Addisu Turi is Chief Technology Officer at Truth Initiative, overseeing all aspects of servers and systems, network security, telecommunications, audio/video

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    Why Partner With Us

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    Truth Initiative Impact Series

  6. Annual Report Report

    2023 Annual Report

    We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  8. Winner Award

    2023 PR Daily’s Nonprofit Communications Awards

    Digital Content Category

    While You Were Streaming: Tobacco’s Starring Role

  9. Bronze Award

    2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  10. Bronze Award

    2023 ARF David Ogilvy Awards

    Government, Public Service & Nonprofit

    Breath of Stress Air

  11. Silver Award

    2023 Stevie Awards for Great Employers

    Human Resources Team of the Year

  12. Bronze Award

    2023 Stevie Awards for Great Employers

    Achievement in Workforce Development & Learning