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Respira Vida

Master Settlement Agreement

The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

Doug Harris

As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program,

The power of truth

For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.

Pride + Progress

2024 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

Protecting scientific integrity from tobacco industry interference

THE TOBACCO INDUSTRY AND THE RETAIL ENVIRONMENT

Tobacco companies rely on the retail environment to reach both current and future customers by advertising their products and normalizing the presence of tobacco products in everyday life. The tobacco industry spends nearly $1 million per hour on marketing tobacco products in the retail environment, and it works - when discounts and promotions are advertised in stores, tobacco product sales go up by as much as 30%.

Learn more about the tobacco retail environment in the sections below or read the full report.

Our Impact

At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

Truth Initiative Training FAQs

Thank you for your interest in receiving specialized training from Truth Initiative! Before you submit, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, reach out at [email protected] for an answer and recommendations.

Alex Parks

Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organ

Our History