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Peer acceptance of vaping tied to e-cigarette initiation
Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta
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Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources
This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with tobacco po
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Public Health Groups, Pediatricians and Parents Sue FDA Over Policy Allowing the Marketing of Unauthorized E-Cigarettes and Nicotine Pouches
The lawsuit asserts that the FDA’s enforcement guidance, issued in May 2026, violates federal law by permitting the marketing of unauthorized tobacco product
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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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New Federal Study Highlights Progress on Youth E-Cigarette Use, but Nicotine Addiction Risks for Young People Remain
NYTS data shows that current youth e-cigarette use has declined to its lowest level in nearly a decade, giving reason to be encouraged and underscoring the i
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Shopify’s Removal of Online Vaping Stores Serves as Important Model to Prevent Illegal Online Nicotine Sales and Curb Youth Access
Shopify’s removal of online vaping stores from its platform is a meaningful step in closing channels that have helped make illegal e-cigarettes widely availa
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Why illegal e-cigarettes pose a threat to your community
Proactive enforcement and retailer compliance can reduce sales of illegal e-cigarettes, protecting the health of our nation’s young people and strengthening
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Truth Initiative celebrates Pride month by expanding quit support in LGBTQ+ communities
This Pride month, Truth Initiative is celebrating queer health by showing support for those quitting nicotine and sharing resources at Pride events across th
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How to talk to your child about nicotine
Here are 4 tips to help parents have constructive conversations about nicotine addiction with their children.
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College grantees are reshaping campus culture around nicotine use
Across the country, college students are leading creative initiatives to bring awareness to their 100% tobacco/nicotine-free campus policies and share resour
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Local restrictions on flavored tobacco and e-cigarette products
This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.
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While cost of living rises, nicotine gets cheaper
Despite the rising cost of living, nicotine has become more affordable; especially for young people.
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