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New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco
California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.
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Truth Initiative Statement on FDA’s Authorization of JUUL Products
Continued vigilance must include strong post-market surveillance, regular reviews of marketing practices, and swift enforcement against any violations.
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Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
Arizona Attorney General Kris Mayes’ crackdown on two stores selling tobacco and nicotine products to minors is both bold and necessary.
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Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers
EX Program Go is built on the same clinically-backed foundation as EX Program for large employers, health plans, and public health organizations.
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New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains
Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos
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LGBT+ youth and young adults in states with protective policies had more than 50% lower odds of smoking and vaping
Findings from this study suggest that state-level legislation to protect LGBT+ rights could help prevent or reduce tobacco use in the LGBT+ community
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LIGHTS, CAMERA, ADDICTION
How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences
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What federal health agency cuts mean for tobacco control
Truth Initiative has created a resource which will track changes in the federal agency landscape and the expected impact on tobacco control measures.
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New study: Teen e-cigarette users with childhood trauma need increased support to quit
The clinical trial, the first of its kind to examine the relationship between ACEs and e-cigarette cessation among adolescents
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Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping
The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.
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Following a decade of impact, the Truth Initiative College Program empowers students, faculty, and staff to quit nicotine
Since 2015, the Truth Initiative College Program has provided funding to over 235 colleges and universities to support the adoption of tobacco/nicotine-free
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Tobacco in Films: 2023
The number of films with tobacco presence increased compared to recent prior years with approximately 41% (58 of 141 films) of top films containing tobacco i
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