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  1. Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night

    Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.

  2. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use can increase stress levels, and quitting nicotine can improve mental health.

  3. Research Article Research Article Research & Resources

    Discourse about flavored tobacco restrictions on TikTok can undermine progress 

    People have taken to social media to spread information about alternative nicotine products and illicit markets that can undermine the effectiveness of flavo

  4. News Article News Article Research & Resources

    What to know about using (and quitting) nicotine and cannabis

    Nicotine and cannabis are two of the most commonly used substances among U.S. youth and young adults—and both come with health risks.

  5. Infographic Infographic Research & Resources

    Quitting and pregnancy

    Quitting nicotine before or during pregnancy has enormous benefits for both parents and child.

  6. Research Article Research Article Research & Resources

    Clearly flavored: the rise of “clear” e-cigarettes

    Some e-cigarette companies are selling products labeled as a “clear” flavor, a term that suggests no identifiable flavor.

  7. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  8. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  9. Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm

    This partnership will break down stigma and create a community for those looking to take the first step towards quitting

  10. News Article News Article Research & Resources

    Four marketing tactics e-cigarette companies use to target young people

    Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.

  11. Research Article Research Article Research & Resources

    New study shows that mental health messaging resonates with young e-cigarette users

    Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la

  12. News Article News Article Research & Resources

    The majority of e-cigarettes on the market are illegal

    Unauthorized e-cigarettes, low in cost and high in nicotine concentration, are dominating the U.S.