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Authorities step up measures to address unauthorized e-cigarette sales
The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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Secondhand smoke and secondhand aerosol
Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.
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Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers
New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021
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Zyn rewards program follows Big Tobacco’s marketing playbook
Zyn rewards program follows Big Tobacco’s marketing playbook
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DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis
The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.
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E-cigarettes: Facts, stats and regulations
What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?
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What is Zyn and what are oral nicotine pouches?
As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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