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  1. Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

    The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support

  2. News Article News Article Research & Resources

    Breaking the cycle of nicotine addiction and withdrawal

    Breaking the cycle of nicotine addiction and withdrawal may be difficult, but with the right support, it’s not impossible.

  3. News Article News Article Research & Resources

    Another reason to quit vaping? The environmental impact of e-cigarettes

    Recycling programs and safe disposal guidelines for disposable e-cigarettes are virtually non-existent

  4. News Article News Article Research & Resources

    Multiple products, increased risks: dual and poly use of nicotine products

    Using multiple nicotine products is associated with greater nicotine dependence and increased likelihood of adverse health effects compared with using one pr

  5. News Article News Article Research & Resources

    What’s inside a vape?

    While e-cigarette design continues to evolve, these four basic components of e-cigarette technology have remained largely the same.

  6. Truth Initiative Applauds Action by New Mexico to Protect Young People from Illegal Vaping Products

    New Mexico Attorney General Raúl Torrez’s crackdown on illegal vaping products is a strong move that reflects a firm commitment to protecting youth and young

  7. News Article News Article Research & Resources

    The majority of e-cigarettes on the market are illegal

    Unauthorized e-cigarettes, low in cost and high in nicotine concentration, are dominating the U.S.

  8. News Article News Article Research & Resources

    Old tactics, new products: how Big Tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

  9. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel

  10. Research Article Research Article Research & Resources

    Discourse about flavored tobacco restrictions on TikTok can undermine progress 

    People have taken to social media to spread information about alternative nicotine products and illicit markets that can undermine the effectiveness of flavo

  11. Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night

    Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.

  12. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use can increase stress levels, and quitting nicotine can improve mental health.