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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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truth and the Vans Warped Tour take their final ride
The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.
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Press Release Press
Tobacco use rates among middle and high school students flatten in 2017
After an encouraging decline from 2015 to 2016, progress has stalled and youth tobacco use rates remain virtually unchanged in all categories from 2016 to 20
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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
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San Francisco voters uphold a law banning the sale of flavored tobacco
Voters took a stand against Big Tobacco, approving Proposition E, which prohibits local tobacco retailers from selling flavored tobacco products, including m
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JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low
A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<
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Press Release Press
truth partners with Epiphone to donate custom guitars to high schools
truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.
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Press Release Press
Health groups file suit to expedite FDA review of e-cigarettes, cigars
The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.
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FDA needs to regulate premium cigars, not re-open the discussion
The agency should focus on advancing life-saving rulings on all tobacco products, not open the issue up for comment and give the tobacco industry an opportun
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Banning menthol cigarettes should be top priority for FDA
There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.
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Press Release Press
New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content
The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.
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