Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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Resources for educators: Share a smarter way to quit nicotine

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Students studying in a classroom

Nicotine and your pet: everything a pet parent should know

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Outsmart Nicotine: Breaking the Cycle

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Multiple products, increased risks: dual and poly use of nicotine products

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Geek bar and Zyn

Quitting vaping in 2026: Top tips and resources

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what we do

We are inspiring a movement to create a future free from nicotine addiction

See what we do
EX Program by Truth Initiative logo

Proven-Effective Digital Cessation for Consumers

EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product

Youth/Young Adult Nicotine Addiction Prevention & Education

Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start
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Research & Evaluation

Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations
EX Program Enterprise logo

Evidence-Based Digital Cessation for Organizations

EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations
Activists in front of the White House

Policy Leadership & Community Engagement

Leading policy initiatives and supporting young leaders to advocate for healthier communities
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Partnerships

Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources

Our latest research and resources

News Article
Youth nicotine use has evolved, but remains a concern in the classroom
Sep 2 2026
E-cigarettes / Vaping
Research Article
Exposure to tobacco promotion on TikTok, Twitch, and YouTube nearly triples odds of intending to vape
Aug 17 2026
Social Media
News Article
Nicotine and your pet: everything a pet parent should know
Aug 6 2026
Health
News Article
What’s inside a vape?
Mar 31 2026
E-cigarettes / Vaping
News Article
Multiple products, increased risks: dual and poly use of nicotine products
Apr 1 2026
E-cigarettes / Vaping/Zyn
News Article
What is Zyn and what are oral nicotine pouches?
Aug 24 2026
Zyn
Explore research and resources
Press Release

Truth Initiative Advances Health Equity with Breath of Freedom Summit

08.18.2026
Press Release

Truth Initiative Brings National, Award-Winning Behavior-Change Expertise to Ohio Cannabis Education Efforts

07.24.2026