Examining JUUL’s role in the youth e-cigarette epidemic
Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and actions are straight from the tobacco industry’s playbook.
While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
One year of recovery: the journey from opioid addiction
The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.
Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
We are Truth Initiative
Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.