truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’
Doug the Pug and other animals directly urge JUUL: Don’t use humans as test subjects, given how little is known about the products’ long-term effects
What are the long-term effects of vaping?
Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated as human test subjects.
While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
Examining JUUL’s role in the youth e-cigarette epidemic
Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and actions are straight from the tobacco industry’s playbook.
One year of recovery: the journey from opioid addiction
The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.
We are Truth Initiative
Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.