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Various Puff Bar and Velo Products

Truth Initiative calls on the FDA to immediately remove all unauthorized e-cigarettes including synthetic nicotine now on the market illegally to protect public health

Truth Initiative calls on the FDA’s leadership to immediately remove all synthetic nicotine products now on the market illegally

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Juul neon hero

FDA’s decision to deny JUUL marketing authorization is a major public health victory; but swift action on other leading brands must be taken as new data shows youth e-cigarette initiation continues

Today’s announcement by the FDA to deny marketing authorizations for all JUUL e-cigarettes, thereby making them an illegally marketed product, is a huge public health victory.

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Vuse, JUUL, and Puff Bar

New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e-cigarette brand

Many e-cigarettes have been allowed to stay on the market for years without undergoing a review of their public health impact, sparking an epidemic of youth use.

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Broken Cigarette

FDA’s reduced nicotine plan could be game-changer in tobacco epidemic

Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.

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Nicotine Molecule

Nicotine and the young brain

Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and susceptibility to addiction.

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Opioid Pill Bottle

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the crisis within their communities.

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Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

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Our latest research and resources

Girl on the phone and vaping
Research Article
Jul 27 2022
Nicotine Addiction
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Jan 11 2022
E-cigarettes black and white
Fact Sheet
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL