Skip to main content
JUUL and Marlboro Cigarettes

Examining JUUL’s role in the youth e-cigarette epidemic

Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and actions are straight from the tobacco industry’s playbook.

Read more
TV on demand selection image

While you were streaming: Smoking on demand

A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

Read more
Image from Rebekkah's one year video

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.

Read More

Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

Read More

We seek, speak and spread the truth about tobacco

See what we do

Our latest research and resources

Explore research and resources

We need your help to achieve a tobacco-free generation

Let's do this together. Explore partnerships, summits, scholarships, studies, events and more ways you can take action.

​The latest news from Truth Initiative

See our impact ​Visit press center