Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.
We create cutting-edge solutions to empower people to quit smoking, vaping, or using any type of tobacco product. Our proven-effective, market-leading EX Program has helped millions of people develop the skills and confidence to successfully quit, and provides enterprise solutions for organizations to drive down nicotine addiction among their populations.
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A core part of our mission is to prevent youth and young adult nicotine addiction. We focus on combating the rise in nicotine addiction among youth and young adults (18-24) with targeted campaigns and resources to prevent and break the cycle of addiction, while safeguarding future generations from the physical and mental health harms of tobacco products.
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Everyone deserves the opportunity to live free from nicotine addiction. We prioritize communities disproportionately impacted by tobacco, including Black Americans and LGBTQ+ individuals, by delivering accessible resources and support.
See why tobacco is a social justice issue
We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.
Explore policy leadership and accountability
We uphold rigorous scientific integrity by grounding all programs, policies, and initiatives in peer-reviewed research and sound science. Our commitment ensures that every action we take is informed by the best available evidence to maximize public health impact.
Explore our researchWe challenge the normalization and glamorization of tobacco in entertainment media by advocating for tobacco-free screens and exposing the role of tobacco in pop culture through our annual watchdog reports.
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