Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to prevent youth and young adult nicotine addiction and empower quitting for all.
With nearly 80% brand awareness among young people, our national counter-marketing campaign is the longest-running and most successful national tobacco prevention campaign for youth and young adults in history. Simply put, we stand out. And when partners join forces with us, they stand out too.
See why we make great partnersOur partnerships range from joint marketing and philanthropic efforts with Fortune 500 companies to expanding our programmatic work with other national for-profit and nonprofit organizations and states and territories.
Explore partnership opportunities
Whether it's collaborating on co-branded truth merchandise, prevention and education curriculum or grant opportunities, we've partnered with some of the best brands and organizations on the planet.
See featured partnerships
