Skip to main content


​​Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to prevent youth and young adult nicotine addiction and empower quitting for all.

Why partner with us

With nearly 80% brand awareness among young people, our national counter-marketing campaign is the longest-running and most successful national tobacco prevention campaign for youth and young adults in history. Simply put, we stand out. And when partners join forces with us, they stand out too.  

See why we make great partners

Our partnership opportunities

Our partnerships range from joint marketing and philanthropic efforts with Fortune 500 companies to expanding our programmatic work with other national for-profit and nonprofit organizations and states and territories. 

Explore partnership opportunities

When partners join forces with us

Whether it's collaborating on co-branded truth merchandise, prevention and education curriculum or grant opportunities, we've partnered with some of the best brands and organizations on the planet. 

See featured partnerships
EX Program laptop

Help your employees quit smoking

A​re you looking for a way to help your employees quit tobacco? Partner with the EX Program, a digital quit-smoking program custom designed for employers, health systems and health plans. EX is developed with Mayo Clinic. The EX Program's mobile platform provides access on any device, wherever participants need support. It includes a self-guided interactive plan, proactive text messaging and emails, one-on-one coaching via live chat, a thriving online community for peer support and nicotine replacement therapy delivered to participants. Clients receive materials to promote the program to their population and reporting to monitor program success and administer incentives.

Learn about the EX Program

We are creating a future where commercial tobacco and nicotine addiction are things of the past. This is how we're doing.

See our impact

Get the latest facts and analyses on the most important issues in commercial tobacco and substance use.

Explore our research and resources