![Youth Activists at capitol hill](/sites/default/files/styles/original_limited/public/media/images/standard/2024/12/Activist-on-Hill-Social.jpg?itok=BpOb6Jme)
Policy leadership
We protect the public from nicotine addiction by advancing impactful policies to reduce youth access to nicotine by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, increasing access to cessation services, and reducing tobacco imagery in entertainment media and pop culture.