Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
Truth Initiative leads policy initiatives and supports young leaders to advocate for healthier communities.
We advance impactful policies to reduce youth nicotine addiction by combating the illegal e-cigarette market, removing youth-appealing flavored products, increasing access to cessation services, and raising awareness about the impact of tobacco in entertainment media and pop culture.
Policy leadership and accountability
The Culture + Cessation Collective is rooted in cultural connection and community-driven support to provide safe spaces, meaningful conversations, and actionable resources to help communities disproportionately impacted by tobacco break free from nicotine addiction.
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Colleges and universities can play an instrumental role in helping students, faculty, and staff break free from nicotine addiction. Since 2015, the Tobacco/Nicotine-Free College Program has provided funding to more than 235 colleges, universities, and college systems to advocate for and adopt 100% tobacco-free policies.
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