Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Research Articles

Displaying 9 of 142 Research Articles

Woman Watching TV
Research Article Research Article

TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes

Sep. 26, 2024
Advertising
Marketing
Looking at Instagram on a phone
Research Article Research Article

Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

Aug. 26, 2024
Marketing
teen
Research Article Research Article

Text message program from Truth Initiative helps teens quit e-cigarettes

Aug. 08, 2024
Tools
Puff Bar litter
Research Article Research Article

Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options

Jul. 29, 2024
Environment
Girl on the phone and vaping
Research Article Research Article

Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

May. 21, 2024
Tools
College kids walking on campus
Research Article Research Article

New study: E-cigarette use linked to prior mental illness diagnosis among college students

Mar. 08, 2024
E-cigarettes / Vaping
Screenshots of discreet shipping vapes on TikTok
Research Article Research Article

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

Feb. 05, 2024
E-cigarettes / Vaping
phone e-cig marketing
Research Article Research Article

Concerns about health and mental health increasingly drive young people to quit vaping

Jan. 10, 2024
Tools
Girl on the phone and vaping
Research Article Research Article

Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use

Dec. 20, 2023
Racial/Ethnic Minorities
Youth