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Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.
At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. Our mission to prevent youth and young adult nicotine addiction and empower quitting for all drives everything we do to advance public health, address inequities, and help people live free from the physical, mental, and financial toll of nicotine dependence.
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We create meaningful change at both the population and individual levels. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.
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Truth Initiative staff and board of directors are committed to making this vision a reality: a future free from lifelong nicotine addiction.
Meet our team
It all began in 1998 with the Master Settlement Agreement, the largest civil litigation settlement in American history and a landmark agreement that opened the doors to the American Legacy Foundation, later renamed Truth Initiative.
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