Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Take Action

Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

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Youth activism and leadership programs

We train and inspire young adults to make changes in their communities as truth Ambassadors, College Leaders, and Trainers.

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Grants and scholarships

Truth Initiative offers grants and scholarships opportunities to empower individuals and groups who share our vision of a future free from nicotine addiction. 

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Share quitting resources

Quitting tobacco isn't easy, but it can be done with the right support. If you or someone you know is ready to live free from nicotine addiction, explore and share the EX Program and other resources from Truth Initiative that have helped millions on their journeys to quit.

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Your generous support can help save lives.

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We are creating the first tobacco-free generation. This is how we're doing.

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