Donate to Truth Initiative

Our 25 years of lifesaving work have played a significant role in driving down the youth smoking rate from 23% in 2000 to less than 3% today, and have helped more than 700,000 young people on their journey to quit vaping nicotine.

We can't stop now. Two decades of combatting tobacco use has prepared us to take on new challenges: the growing youth e-cigarette crisis, and a worsening opioid misuse epidemic. We need you to help us end commercial tobacco and nicotine addiction for good and take on the opioid epidemic.

Your donation helps support groundbreaking research and policy studies, our award-winning truth^®campaign, community activism and engagement and innovation to help with addiction.

Thank you for your support.