Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Get Involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction and access free downloadable resources to use in your community. If you or someone you know is in need of quit support, free help is available by texting “EXPROGRAM” to 88709. Let’s work together.

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Take action

Wondering what you can do right now to advocate for change? Get involved in the movement to prevent youth and young adult nicotine addiction and empower quitting for all. Every action counts!

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Join the Culture + Cessation Collective

The Culture + Cessation Collective is rooted in cultural connection and community-driven support to provide safe spaces, meaningful conversations, and actionable resources to help communities disproportionately impacted by tobacco break free from nicotine addiction.

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Partner with us

We can't achieve a future free from nicotine addiction on our own. We need partners who share our commitment to empowering quitting for all and preventing young people from ever starting to smoke, vape, or use any tobacco product in the first place.

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Apply for grants or scholarships

Truth Initiative offers grant and scholarship opportunities to empower individuals, coalitions, and organizations to take action in their communities, including our Tobacco/Vape-Free College Program.

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Our mission is to prevent youth and young adult nicotine addiction and empower quitting for all. This is how we're doing.

See our impact

Get the latest facts and analyses on the most important issues in commercial tobacco and substance use.

Explore our research and resources