Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Resources to end nicotine addiction in your community

Downloadable Resources

Help your community achieve freedom from nicotine addiction with the free downloadable resources below. A range of Truth Initiative infographics and fact sheets are also available for download.

Infographics and fact sheets

Quit Palm Card	Culture + Cessation Collective

Truth Initiative Postcard	EX Program Overview

Supporting Teens in Quitting

Want support quitting? Join EX Program for free

Resources to end nicotine addiction in your community

Downloadable Resources

Want support quitting? Join EX Program