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Resources to end nicotine addiction in your community

Outsmart Nicotine

Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

​Explore the campaign
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Downloadable Resources

Help your community achieve freedom from nicotine addiction with the free downloadable resources below. A range of Truth Initiative infographics and fact sheets are also available for download.

Infographics and fact sheets
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Culture + Cessation Collective Resources

The Culture + Cessation Collective is rooted in cultural connection and community-driven support to provide safe spaces, meaningful conversations, and actionable resources to help communities disproportionately impacted by tobacco break free from nicotine addiction.

The collective includes three coalitions of community leaders – Pride + Progress, Breath of Freedom, and Respira Vida – each focused on the unique needs of the LGBTQ+, Black, and Hispanic/Latino communities.

Explore community resources