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  1. Infographics Infographics Research & Resources

    Oral nicotine pouches

    Oral Nicotine Pouches Infographic

  2. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  3. News Article News Article Research & Resources

    What should educators do if they catch students vaping at school?

    Schools play a central role in confronting and addressing youth nicotine use.

  4. News Article News Article Research & Resources

    Nicotine and your pet: everything a pet parent should know

    Exposure to tobacco smoke, nicotine vape aerosol, and cannabis products can pose serious health risks to dogs, cats, birds, and other pets.

  5. Truth Initiative Brings National, Award-Winning Behavior-Change Expertise to Ohio Cannabis Education Efforts

    Along with OneOhio's media and implementation partners, Truth Initiative will support the public education efforts’ goal of preventing cannabis use acro

  6. Research Article Research Article Research & Resources

    Peer acceptance of vaping tied to e-cigarette initiation

    Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta

  7. Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources

    This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with tobacco po

  8. Public Health Groups, Pediatricians and Parents Sue FDA Over Policy Allowing the Marketing of Unauthorized E-Cigarettes and Nicotine Pouches

    The lawsuit asserts that the FDA’s enforcement guidance, issued in May 2026, violates federal law by permitting the marketing of unauthorized tobacco product

  9. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  10. New Federal Study Highlights Progress on Youth E-Cigarette Use, but Nicotine Addiction Risks for Young People Remain

    NYTS data shows that current youth e-cigarette use has declined to its lowest level in nearly a decade, giving reason to be encouraged and underscoring the i

  11. Shopify’s Removal of Online Vaping Stores Serves as Important Model to Prevent Illegal Online Nicotine Sales and Curb Youth Access

    Shopify’s removal of online vaping stores from its platform is a meaningful step in closing channels that have helped make illegal e-cigarettes widely availa

  12. Report Report Research & Resources

    Why illegal e-cigarettes pose a threat to your community

    Proactive enforcement and retailer compliance can reduce sales of illegal e-cigarettes, protecting the health of our nation’s young people and strengthening