Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Research Articles

Displaying 63 of 148 Research Articles

e-cigarettes
Research Article Research Article

Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

Dec. 10, 2021
Marketing
flavors wall
Research Article Research Article

Local flavor policies succeed in reducing availability of flavored tobacco products, new research shows

Nov. 11, 2021
Flavors
e-cigarettes
Research Article Research Article

Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

Oct. 29, 2021
Nicotine Addiction
Tobacco Retail Advertising
Research Article Research Article

Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

Sep. 01, 2021
Advertising
Marketing
Retail
at risk youth
Research Article Research Article

truth® brand awareness proven to drive down vaping rates in young people

Aug. 06, 2021
Educational Campaigns
Research Article Research Article

New study: truth campaign effective in shifting knowledge and attitudes about vaping

Jul. 30, 2021
Educational Campaigns
cigars
Research Article Research Article

Vaping more than triples odds that young people will use little cigars and other combustible tobacco products

Jul. 29, 2021
Cigarillos
Cigars
Little Cigars
Research Article Research Article

truth campaign proven to drive down smoking rates across different demographic groups

Jul. 20, 2021
Educational Campaigns
flavors wall
Research Article Research Article

Disposable e-cigarette’s vague new flavor names attempt to evade regulation

Jul. 07, 2021
E-cigarettes / Vaping