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  1. Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources

    This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with tobacco po

  2. Public Health Groups, Pediatricians and Parents Sue FDA Over Policy Allowing the Marketing of Unauthorized E-Cigarettes and Nicotine Pouches

    The lawsuit asserts that the FDA’s enforcement guidance, issued in May 2026, violates federal law by permitting the marketing of unauthorized tobacco product

  3. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  4. New Federal Study Highlights Progress on Youth E-Cigarette Use, but Nicotine Addiction Risks for Young People Remain

    NYTS data shows that current youth e-cigarette use has declined to its lowest level in nearly a decade, giving reason to be encouraged and underscoring the i

  5. Shopify’s Removal of Online Vaping Stores Serves as Important Model to Prevent Illegal Online Nicotine Sales and Curb Youth Access

    Shopify’s removal of online vaping stores from its platform is a meaningful step in closing channels that have helped make illegal e-cigarettes widely availa

  6. Report Report Research & Resources

    Why illegal e-cigarettes pose a threat to your community

    Proactive enforcement and retailer compliance can reduce sales of illegal e-cigarettes, protecting the health of our nation’s young people and strengthening

  7. News Article News Article Research & Resources

    Truth Initiative celebrates Pride month by expanding quit support in LGBTQ+ communities

    This Pride month, Truth Initiative is celebrating queer health by showing support for those quitting nicotine and sharing resources at Pride events across th

  8. News Article News Article Research & Resources

    How to talk to your child about nicotine

    Here are 4 tips to help parents have constructive conversations about nicotine addiction with their children.

  9. News Article News Article Research & Resources

    College grantees are reshaping campus culture around nicotine use

    Across the country, college students are leading creative initiatives to bring awareness to their 100% tobacco/nicotine-free campus policies and share resour

  10. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  11. News Article News Article Research & Resources

    While cost of living rises, nicotine gets cheaper

    Despite the rising cost of living, nicotine has become more affordable; especially for young people.

  12. News Article News Article Research & Resources

    3 ways nicotine addiction impacts mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.