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  1. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat

  2. News Article News Article Research & Resources

    How quitting nicotine can benefit people living with HIV

    For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and

  3. Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support

    The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.

  4. News Article News Article Research & Resources

    What is hookah?

    This centuries-old waterpipe is used for smoking flavored tobacco called shisha, which is heated by charcoal to create smoke that is inhaled through a hose a

  5. Infographic Infographic Research & Resources

    Hookah Infographic

    Hookah infographic

  6. Research Article Research Article Research & Resources

    New report finds more than half of top films in 2024 featured tobacco imagery

    Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023

  7. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  8. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  9. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  10. News Article News Article Research & Resources

    8 foods and drinks that could help people quit nicotine

    Here are eight foods and drinks that could help curb cravings, ease withdrawal, and give your body the strength to make it through.

  11. Infographic Infographic Research & Resources

    Cannabis Infographic

    Cannabis infographic

  12. Research Article Research Article Research & Resources

    New study: Text message quit-vaping program can help young people quit both nicotine and cannabis

    The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b