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  1. 2018 Annual Report

    Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.

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  3. 2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

  4. Gold Award

    2015 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

  5. 2013 Annual Report

    Refocused & Rededicated.

  6. 2014 Annual Report

    Change. Progress. Inspiration.

  7. 2015 Annual Report

    2015 was a transformative year for Truth Initiative, complete with a new name, a new home, a new brand look and a new themeline tying together our work under

  8. 2016 Annual Report

    2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where

  9. 2017 Annual Report

    Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba

  10. 2019 Daytime Emmy Awards

    Outstanding Special Class - Short Format Daytime Program

    Treatment Box

  11. 2019 Effie Awards

    Sustained Success

    Be the generation that ends smoking

  12. 2019 Alliance for Workplace Excellence

    Health & Wellness Seal of Approval

    Truth Initiative