Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Spencer Cox Headshot
    Our Team

    Spencer J. Cox

    Gov. Spencer J.

  2. Page

    Thrive: A Youth Mental-Health Summit

  3. Page

    Stop the Influence Pledge Signatories

  4. Young, african-american woman standing proudly in front of an urban mural.
    Annual Report Report

    2020 Annual Report

    We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.

  5. Page

    Unvaping America’s Youth

  6. Page

    Not Buying It: The Tobacco Industry's Rebrand

  7. Truth Initiative Logo
    Financial Statement Report

    2020 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  8. Truth Initiative Facebook Logo
    Financial Statement Report

    2019 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol