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James (Jim) Dunnigan

Representative Jim Dunnigan is a dedicated public servant and advocate for the residents of Taylorsville and Kearns, Utah.

Spencer J. Cox

Gov. Spencer J.

Nancy Brown

Nancy Brown is chief executive officer of the American Heart Association, a 97-year-old voluntary health organization guided by an unwavering mission: to be

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

Kathy Crosby

Kathy Crosby is the CEO and President of Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth

2025 Annual Report

We are pleased to share the significant progress we made in 2025, detailed in this report: Strengthening community and forging partnerships to prevent nicoti

Featured partnerships

Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

Resources to end nicotine addiction in your community

Tobacco in Pop Culture

Who We Are

Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

Our mission

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Research and evaluation

Our best-in-class research is conducted through the Truth Initiative Schroeder Institute – a widely respected research center that produces independent research to provide the evidence for policy change and evaluate the programmatic work of the organization – and our Innovations Center, a leader in cessation research that develops, evaluates, and provides the expert insights behind our market-leading cessation program EX Program.