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What to know about quitting Zyn
As oral nicotine pouches from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction
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‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse
Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”
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What is Zyn and what are oral nicotine pouches?
As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables
The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev
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Monitoring a Changing Tobacco Product Market in the United States
Young people have access to bigger and cheaper e-cigarettes and are using them with alarming frequency, showing signs of addiction.
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Quitting Tobacco: Facts and Stats
Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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Most young adult nicotine users want to quit in 2026
About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.
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How nicotine replacement therapy can help young adults quit nicotine for good
NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.
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