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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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Quitting vaping? Here are 5 tips for handling nicotine withdrawal
Trying to quit vaping?
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Quitting vaping in 2026: Top tips and resources
About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.
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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Truth Initiative celebrates an impactful year of youth leadership
2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.
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Truth Initiative brings quitting resources to fans at Celebration Bowl
Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll
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Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern
Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat
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How quitting nicotine can benefit people living with HIV
For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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What is hookah?
This centuries-old waterpipe is used for smoking flavored tobacco called shisha, which is heated by charcoal to create smoke that is inhaled through a hose a
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Hookah Infographic
Hookah infographic
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New report finds more than half of top films in 2024 featured tobacco imagery
Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023
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