Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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  1. Silver Award

    2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  2. Winner Award

    2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon

  3. Winner Award

    2017 PRSA Bronze Anvil

    Media Relations, Nonprofit Organizations

    #CATmageddon

  4. Winner Award

    2017 PRSA Bronze Anvil

    Creative Tactics, Associations/Government/Nonprofit Organizations

    #CATmageddon

  5. Award of Excellence Award

    2017 PRSA Silver Anvil

    Public Service (not-for-profit)

    #CATmageddon

  6. Winner Award

    2018 Clio Awards

    Film Technique (Music - Adapted)

    "Twinkle Twinkle Little Dick"

  7. Winner Award

    2018 Cynopsis Social Good Awards

    Branded Campaign for a Digital, Broadcast or Cable TV Series

    Go Away Big Tobacco

  8. Winner Award

    2018 Cynopsis Social Good Awards

    Awareness Campaign/Initiative - Children's Sector

    Truth Trivia

  9. Winner Award

    2018 Internet Advertising Competition

    Best Advocacy Integrated ad campaign

    Rainbow Lane

  10. Winner Award

    2018 Shorty Social Media Award

    Best multi-platform partnership

    Applying Logic

  11. Gold Award

    2018 David Ogilvy Awards

    Unexpected Targeting and Segmentation 

    #STOPPROFILING

  12. Inaugural Winner Award

    2018 Clarence B Jones Impact Award

    The Communications Network Award

    Be the Generation that Ends Smoking #FinishIT