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truth and Vans team up to spread life-saving messages

truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

Cigarette smoking among teens down, but e-cigarette use up

Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

Smoking in movies directly influences youth smoking rates

As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

Two distinct stories emerge from CDC survey on youth tobacco use

The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

Study explores characteristics of tobacco and e-cigarette online advertisements

A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

The Breath of Freedom Movement

Michael Felberbaum

Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

Caitlin Carroll

Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

Sarah Shank

A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of October 2026, more than 1.8 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

Joe Hampton

Joseph Hampton is a youth advocate, scientist, community leader, and athlete committed to empowering young people to create meaningful change.

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership