Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Page

    Unvaping America’s Youth

  2. Page

    Not Buying It: The Tobacco Industry's Rebrand

  3. Truth Initiative Logo
    Financial Statement Report

    2020 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  4. Truth Initiative Facebook Logo
    Financial Statement Report

    2019 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  5. Janet Mills
    Our Team

    Janet Mills

    Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

  6. Speaker at National Day of Action Rally
    Annual Report Report

    2019 Annual Report

    We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

  7. Silver Award

    2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  8. Bronze Award

    2020 American Business Awards (Stevies)

    Achievement in Human Resources

    Bronze Stevie Winner

  9. Page

    Quit Vaping Study FAQs

    Below are some frequently asked questions about participating in the Quit Vaping Study

  10. Page

    Clear the Air Tennessee

  11. Truth Initiative Facebook Logo
    Financial Statement Report

    2018 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  12. Annual Report Report

    2018 Annual Report

    Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.