Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Our Team

    Nicole Dueffert

    Nicole Dueffert is Senior Vice President of Strategic Operations & Organizational Excellence at Truth Initiative, where she leads enterprise-wide efforts

  2. Our Team

    Mary Dominguez

    Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

  3. Thumbnail of Dr. Kendric Dartis headshot
    Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President, Social Impact & Partnerships at Truth Initiative, America's largest nonprofit public health orga

  4. Our Team

    Caitlin Carroll

    Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

  5. Our Team

    Addisu Turi

    Addisu Turi is Chief Technology Officer at Truth Initiative, overseeing all aspects of servers and systems, network security, telecommunications, audio/video

  6. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  7. Headshot of Barbara Schillo
    Our Team

    Barbara Schillo

    Dr.

  8. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning communications, marketing and strategy executive who serves as Chief Communications, Marketing and Brand Strategy Offi

  9. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  10. Our Team

    Anna M. Spriggs

    Anna Spriggs has been a key player in the success of Truth Initiative from the beginning, joining the organization as its second employee in 1999 and serving

  11. Thumbnail of Gary Tang headshot
    Our Team

    Gary Tang

    Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

  12. Vivian Nartey headshot
    Our Team

    Vivian Nartey

    As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership