Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Our Team

    Elizabeth C. Hair

    Dr.

  2. Jessica Miller Rath Headshot
    Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

  3. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

  4. Our Team

    Nicole Dueffert

    Nicole Dueffert is Senior Vice President of Strategic Operations & Organizational Excellence at Truth Initiative, where she leads enterprise-wide efforts

  5. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  6. Sarah Shank Headshot
    Our Team

    Sarah Shank

    A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

  7. Stacey Younger Gagosian Headshot
    Our Team

    Stacey Younger Gagosian

    Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

  8. Our Team

    Ted Feldman

    As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization an

  9. Tina Morgan Headshot
    Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.

  10. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

  11. Annual Report Report

    2021 Annual Report

    We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.

  12. Amanda Graham Headshot
    Our Team

    Amanda L. Graham

    As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.