Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Bronze Award

    2023 Stevie Awards for Great Employers

    Achievement in Workforce Development & Learning

  2. Page

    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

  3. Amanda Graham Headshot
    Our Team

    Amanda L. Graham

    As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

  4. Stacey Younger Gagosian Headshot
    Our Team

    Stacey Younger Gagosian

    Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

  5. Truth Initiative Logo
    Financial Statement Report

    2023 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  6. Page

    4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

    Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

  7. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  8. Our Team

    Anna M. Spriggs

    Anna Spriggs has been a key player in the success of Truth Initiative from the beginning, joining the organization as its second employee in 1999 and serving

  9. Adrienne Neal
    Our Team

    Adrienne Neal

    Over the span of her 25-year career, Adrienne Neal has played a major role in helping organizations harness the full potential of their most valuable asset:

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    Truth Initiative Statement on Harm Reduction

    Sept. 28, 2021

  11. Howard Koh headshot
    Our Team

    Howard Koh

    Dr. Howard K. Koh is the Harvey V. Fineberg Professor of the Practice of Public Health Leadership at the Harvard T.H.

    12. Menthol Mint and Ice Flavored vapes
    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

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