Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

  2. Jessica Miller Rath Headshot
    Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

  3. Tina Morgan Headshot
    Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.

  4. Our Team

    Addisu Turi

    Addisu Turi is Chief Technology Officer at Truth Initiative, overseeing all aspects of servers and systems, network security, telecommunications, audio/video

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    Why Partner With Us

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    Truth Initiative Impact Series

  7. Annual Report Report

    2023 Annual Report

    We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit

  8. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  10. Winner Award

    2023 PR Daily’s Nonprofit Communications Awards

    Digital Content Category

    While You Were Streaming: Tobacco’s Starring Role

  11. Bronze Award

    2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  12. Bronze Award

    2023 ARF David Ogilvy Awards

    Government, Public Service & Nonprofit

    Breath of Stress Air