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The power of truth

For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.

Gary Tang

Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

Raúl Torrez

Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

Carolyn B Jackson

Carolyn B. Jackson is a state representative serving the Indiana House of Representatives from District 1 in the General Assembly.

Ertharin Cousin

Ambassador Ertharin Cousin is the founder and CEO of Food Systems for the Future Institute, a nonprofit organization dedicated to transforming food systems t

Kendric Dartis

Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

Pride + Progress

Barbara Schillo

Dr.

2024 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

Featured partnerships

Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

Mary T. Bassett

Mary T.