Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Silver Award

    2017 Effie Award

    Disease Awareness & Education: Advocacy

    Finishers 2.0

  2. Gold Award

    2017 Effie Award

    Influencers 

    Prevent #CATmageddon

  3. Winner Award

    2017 IAC Award

    Rich Media Unit

    #CATmageddon TrueX unit

  4. Winner Award

    2017 Shorty Social Good Awards

    Environment & Sustainability

    Cigarettes:  The Ultimate Clingy Ex

  5. Winner Award

    2017 PRSA Thoth Awards

    Integrated Communications: Associations/Nonprofit Organizations

    #Catmageddon

  6. Gold Award

    2017 Shorty Social Media Award

    Hashtag

    #CATmageddon

  7. Silver Award

    2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  8. Winner Award

    2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon

  9. Winner Award

    2017 PRSA Bronze Anvil

    Media Relations, Nonprofit Organizations

    #CATmageddon

  10. Winner Award

    2017 PRSA Bronze Anvil

    Creative Tactics, Associations/Government/Nonprofit Organizations

    #CATmageddon

  11. Award of Excellence Award

    2017 PRSA Silver Anvil

    Public Service (not-for-profit)

    #CATmageddon

  12. Winner Award

    2018 Clio Awards

    Film Technique (Music - Adapted)

    "Twinkle Twinkle Little Dick"