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Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm
This partnership will break down stigma and create a community for those looking to take the first step towards quitting
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Four marketing tactics e-cigarette companies use to target young people
Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.
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New study shows that mental health messaging resonates with young e-cigarette users
Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la
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Young adults face unique challenges along their quit-vaping journeys
Young adult e-cigarette users at various points on their quit journeys focused on different challenges that kept them from quitting
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Why tobacco is a racial justice issue
Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis
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3 ways tobacco and nicotine use impact your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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Quitting nicotine while pregnant: Answers to 5 frequently asked questions
Quitting nicotine is one of the best things that expectant parents can do for their health and the health of their baby.
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Multiple tobacco and nicotine product use is increasingly common among young people
More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,
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Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales
The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth
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‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse
Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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