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Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing
The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.
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Historical films and TV depict smoking — not its harmful health impacts
Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film
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Across all 50 states, the same 5 disparities in cigarette smoking persist
Across the country, data show a consistent pattern of disparities in cigarette smoking, highlighting the relationship between tobacco use and various socioec
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How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use
In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad
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Text message program from Truth Initiative helps teens quit e-cigarettes
Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos
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JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens
First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program
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Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor
A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.
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Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options
Millions of single-use “disposable” e-cigarettes are piling up in landfills across the country.
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Authorities step up measures to address unauthorized e-cigarette sales
The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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Secondhand smoke and secondhand aerosol
Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.
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Secondhand smoke and aerosol
Secondhand smoke one page infographic
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