Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

Explore our top issues
× Close

Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

See who we are
× Close

Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

Browse all research and resources

Search by keywords

Browse by

Popular topics View more
Type
× Close

What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

See what we do
× Close

Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

How to get involved
× Close

Search our site

Top Searches

× Close

Search

    Displaying 1296 of 1483 Search Results

  1. Page

    Policy leadership and accountability

    We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

    We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

  2. Page

    Flavored tobacco policy resource center

  3. Page

    Flavored Tobacco Policy Resources

    4. an Elf Bar and candy
    Stronger flavor policies, better outcomes for young people

    Read more
    Nicotine Pouch in a purse
    Monitoring a Changing Tobacco Product Market in the United States

    Read more
  4. Page

    Resources to end nicotine addiction in your community

  5. Page

    Get Involved

    Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction and access free downloadable resources to use in your community. If you or someone you know is in need of quit support, free help is available by texting “EXPROGRAM” to 88709. Let’s work together.

  6. Page

    Partnerships

    We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources. 

  7. Page

    Rise Together: What you can do

  8. Page

    Outsmart Nicotine

    Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

  9. Page

    Take Action

    Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

  10. Page

    What We Do

    To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.