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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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    FAQs about This is Quitting

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    Financial Statement Report

    2022 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

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    2023 Effie Awards

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    David vs. Goliath - Services

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    2023 Effie Awards

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    2023 ANA In-House Excellence Awards

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    2023 ANA In-House Excellence Awards

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    8. Elf bar hyde and candy
    Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

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    Join Our Team

    At Truth Initiative, our programs make a difference that save lives and our people bring our programs to life. If you're searching for a fulfilling career and striving to make an impact in the world, whether you're an experienced leader in your field or at the start of your career, take a moment to review our open positions and consider joining our team.

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    Our Team

    Steve Oyer

    Steve Oyer is a seasoned Investment Executive with over 40 years of business and investment experience.

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    Our Team

    Martin (Marty) Jackley

    Marty Jackley was raised in Sturgis, South Dakota and graduated from the South Dakota School of Mines with a Bachelor of Science Degree in Electrical Enginee