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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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    Displaying 1272 of 1373 Search Results

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    Stop the Influence: Reject Big Tobacco and Vape Money

    Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

  2. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

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    The effect of state and local flavored cigar sales restrictions, on retail sales of large cigars, cigarillos and little cigars in Massachusetts, California, Illinois, and New York

    Read more
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    Mental Health and Nicotine Resources

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    Featured Community Projects

    Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

    Explore examples of youth activists in action.

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    Youth Activism

    ​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

    Learn more about these programs and how to apply.

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    The opioid crisis

    Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.

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    Tobacco industry interference

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    The difference between commercial tobacco and sacred tobacco

  9. Youth Activists on the National Mall
    Annual Report Report

    2022 Annual Report

    We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence

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    Truth Initiative Training FAQs

    Thank you for your interest in receiving specialized training from Truth Initiative! Before you submit, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, reach out at [email protected] for an answer and recommendations.