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Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

Grants and scholarships

​Truth Initiative offers grants and scholarships to support action on the ground, including opportunities for colleges and universities to adopt tobacco/vape-free campus policies and for students and young people to take action in their communities. Here are our current opportunities, and remember to check back for more.

Take Action

Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

Tobacco in Pop Culture

Tobacco/vape-free Communities

Sarah Shank

A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

Nicole Dueffert

Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

Barbara Schillo

Dr.

Tina M. Morgan

Tina Morgan has been with Truth Initiative since 1999.