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The power of truth

For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.

Gary Tang

Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

Raúl Torrez

Raúl Torrez serves as New Mexico’s 32nd Attorney General. He was sworn in on January 1st, 2023.

Carolyn B Jackson

Carolyn B. Jackson is a state representative serving the Indiana House of Representatives from District 1 in the General Assembly.

Ertharin Cousin

Ambassador Ertharin Cousin is the founder and CEO of Food Systems for the Future Institute, a nonprofit organization dedicated to transforming food systems t

Jennifer Kreslake

As Vice President of Truth Initiative's Schroeder Institute, Dr.

Kendric Dartis

Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

Who We Are

Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

Our mission

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI® from Blackbaud®, the leader in social impact education.

Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse. Through real-world scenarios delivered in an authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

Pride + Progress