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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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    Displaying 1308 of 1373 Search Results

  1. Truth Initiative Logo
    Financial Statement Report

    2021 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Annual Report Report

    2021 Annual Report

    We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.

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    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  4. Spencer Cox Headshot
    Our Team

    Spencer J. Cox

    Gov. Spencer J.

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    Thrive: A Youth Mental-Health Summit

  6. Our Team

    Christine Kunigonis

    Christine Kunigonis is a certified public accountant who specializes in nonprofit organizations.

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    NYC This is Quitting Resources

  8. Page

    Stop the Influence Pledge Signatories