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Tricia Kenney

Tricia Kenney is an award-winning communications, marketing and strategy executive who serves as Chief Communications, Marketing and Brand Strategy Offi

Featured partnerships

Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

The Breath of Freedom Movement

Jennifer Kreslake

As Senior Vice President of Truth Initiative's Schroeder Institute, Dr.

Who We Are

Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

Our mission

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Research and evaluation

Our best-in-class research is conducted through the Truth Initiative Schroeder Institute – a widely respected research center that produces independent research to provide the evidence for policy change and evaluate the programmatic work of the organization – and our Innovations Center, a leader in cessation research that develops, evaluates, and provides the expert insights behind our market-leading cessation program EX Program. 

Elizabeth C. Hair

Dr.

Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Nicole Dueffert

Nicole Dueffert is Senior Vice President of Strategic Operations & Organizational Excellence at Truth Initiative, where she leads enterprise-wide efforts

Robert Falk

Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.