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Nicole Dueffert

Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Our top issues

In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

Website Policies

Terms and conditions, privacy policy and DMCA notice

2024 Annual Report

We are pleased to share the significant progress we made in 2024, detailed in this report: Building a tobacco-free future where anyone can quit

Samuel Rose

Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

Apply for the Truth Initiative Tobacco/Nicotine-Free College Program

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

Michael Felberbaum

Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

Respira Vida

Jennifer Kreslake

As Vice President of Truth Initiative's Schroeder Institute, Dr.

Ted Feldman

As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization an