Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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    Displaying 1344 of 1503 Search Results

  1. Page

    Resources to end nicotine addiction in your community

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    Partnerships

    We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources. 

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    Rise Together: What you can do

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    Our mission

    At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

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    Who We Are

    Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

  6. Our Team

    Caitlin Carroll

    Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

  7. Several dollar bills
    Financial Statement Report

    2025 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  8. Our Team

    Mary Dominguez

    Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

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    Our top issues

    In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

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    Website Policies

    Terms and conditions, privacy policy and DMCA notice

  11. Young adults sitting on a bench laughing
    Annual Report Report

    2024 Annual Report

    We are pleased to share the significant progress we made in 2024, detailed in this report: Building a tobacco-free future where anyone can quit

  12. Samuel Rose's Headshot
    Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a