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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction, and access free downloadable resources to use in your community. 

Tobacco is a Social Justice Issue

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Resources to end nicotine addiction in your community

Partnerships

We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources. 

Rise Together: What you can do

Caitlin Carroll

Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

2025 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Our top issues

In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

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