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Our History

Scientific integrity and evidence-based solutions

We uphold rigorous scientific integrity by grounding all programs, policies, and initiatives in peer-reviewed research and sound science. Our commitment ensures that every action we take is informed by the best available evidence to maximize public health impact.

Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

Enterprise Tobacco Cessation Programs

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

Youth vaping, smoking & nicotine use

Steve Oyer

Steve Oyer is a seasoned investment executive with over 40 years of business and investment experience.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

Tobacco/vape-free Communities

Sarah Shank

A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.