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  1. Our Team

    Janet Mills

    Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

  2. 2019 Annual Report

    We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

  3. 2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  4. 2020 American Business Awards (Stevies)

    Achievement in Human Resources

    Bronze Stevie Winner

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    Quit Vaping Study FAQs

    Below are some frequently asked questions about participating in the Quit Vaping Study

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  7. 2018 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  8. 2018 Annual Report

    Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.

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  10. 2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

  11. Gold Award

    2015 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

  12. 2013 Annual Report

    Refocused & Rededicated.