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As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

75% of parents of middle and high schoolers support banning flavored e-cigarettes

More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

6 important facts about JUUL

The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

New study: Success of local flavored cigar sales restrictions underscores need for national regulations

Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

Truth Initiative Experiential Learning & Mobilization Program

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

Yashi Srivastava

Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

Nearly 1 in 5 youth say they have seen JUUL used in school

Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.