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Corporate tobacco cessation programs

The EX® Program

The EX Program is a digital tobacco cessation program for employers and health plans. Developed by Truth Initiative in collaboration with Mayo Clinic, the EX Program applies evidence-based approaches and best practices in digital interventions to achieve positive health outcomes.

Learn more about the EX Program

What makes the EX Program different:

  • Expertise in quitting: The EX Program combines leadership in digital tobacco cessation programs from Truth Initiative with Mayo Clinic’s proven treatment model.
  • Quit support for all tobacco use: The EX Program helps people go tobacco-free—that includes smoking, vaping and chew/dip.
  • Multimodal: Participants are in the driver’s seat to choose the ways they want to connect and receive support.
  • Easily accessible: With on-demand texts and a thriving online community of peers, participants gain unlimited 24/7 support.

Participants receive tools to quit for good, including a personalized quit plan, live chat coaching with tobacco treatment experts, free quit medication, and text messaging support. 

Clients receive quarterly program performance reports, monthly incentive achievement reports, promotional materials, and more.

Learn how EX Program client, Shape Corp., leveraged its culture, a robust tobacco-free policy, communications, and a tobacco surcharge to enroll more than 50% of employees who attested to tobacco use.

The EX Program includes the only evidence-based tools to support employees seeking to quit e-cigarettes, as well as support for family members seeking support or information to help their loved one quit vaping.

If you are a wellbeing vendor, EAP, or other benefits organization, partner with the EX Program to differentiate your tobacco cessation program with personalized digital tools as a value add for your clients.

We’re proud to report on the progress we’ve made toward a tobacco-free generation.

​View annual reports

The Master Settlement Agreement changed the face of tobacco control in America.

​Read about the MSA