![group of activists](/sites/default/files/styles/original_limited/public/media/images/standard/2019/03/Activists1.jpg?itok=hcTCinaT)
The truth works
truth has prevented millions of young people from becoming smokers and has helped drive down the youth smoking rate from nearly 23% in 2000 to now just 2.1% in 2023. Our mission is to prevent youth and young adult nicotine addiction and empower quitting for all.
See our impact