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  1. Infographic Infographic Research & Resources

    LGBTQ Infographic

    LGBTQ young adults, 18-24, are nearly 2x as likely to smoke as their straight peers.

  2. Research Article Research Article Research & Resources

    New study: Access to a range of treatment options helps smokers quit

    The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.

  3. News Article News Article Research & Resources

    Q&A: How Big Tobacco preys on low-income communities

    University of Nevada, Reno, School of Community Health Science professor Dr.

  4. News Article News Article Research & Resources

    6 tips for people trying to quit smoking

    Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.

  5. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

  6. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  7. Infographic Infographic Research & Resources

    Schools in low income areas

    There are more tobacco retailers near schools in low-income areas than in other areas

  8. News Article News Article Research & Resources

    4 revelations from a Reuters investigation into Philip Morris

    A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo

  9. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  10. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  11. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  12. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.