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  1. Infographic Infographic Research & Resources

    LGBTQ Infographic

    LGBTQ young adults, 18-24, are nearly 2x as likely to smoke as their straight peers.

  2. Research Article Research Article Research & Resources

    New study: Access to a range of treatment options helps smokers quit

    The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.

  3. News Article News Article Research & Resources

    Q&A: How Big Tobacco preys on low-income communities

    University of Nevada, Reno, School of Community Health Science professor Dr.

  4. News Article News Article Research & Resources

    6 tips for people trying to quit smoking

    Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.

  5. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

  6. Infographic Infographic Research & Resources

    African American Infographic

    There are up to 10x more tobacco ads in black neighborhoods than in other neighborhoods

  7. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  8. Infographic Infographic Research & Resources

    Schools in low income areas

    There are more tobacco retailers near schools in low-income areas than in other areas

  9. News Article News Article Research & Resources

    4 revelations from a Reuters investigation into Philip Morris

    A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo

  10. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  11. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  12. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.