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  1. New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

    The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

  2. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  3. Less is more when it comes to the FDA’s game-changing nicotine reduction plan

    The agency’s stand on nicotine goes to the heart of the problem and addresses it at its core — dismantling a product that has been engineered to be as addict

  4. News Article News Article Research & Resources

    Q&A: How youth activists are pressuring Walgreens to stop selling tobacco

    We spoke with current and former youth activism fellows about their visit to this year’s Walgreens shareholders meeting and why getting rid of tobacco in pha

  5. Research Article Research Article Research & Resources

    Comprehensive review provides further proof that FDA should ban menthol cigarettes

    A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

  6. Infographic Infographic Research & Resources

    Smokeless Tobacco

    Smokeless tobacco one page infographic

  7. News Article News Article Research & Resources

    As smoking rates decline, Hollywood isn’t getting the picture

    The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

  8. Infographic Infographic Research & Resources

    Cigars

    Cigars one page infographic

  9. News Article News Article Research & Resources

    4 big concerns about selling IQOS heat-not-burn cigarettes in the US

    Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.

  10. News Article News Article Research & Resources

    Bold and bright: How tobacco companies market flavored products to appeal to youth

    A gap in product regulation allows the tobacco industry to market flavored products in several ways.

  11. News Article News Article Research & Resources

    How state public health agencies can reduce menthol cigarette use

    State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about

  12. News Article News Article Research & Resources

    18 schools pledge to go tobacco-free through college program initiative

    The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.