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  1. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  2. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  3. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  4. Research Article Research Article Research & Resources

    Policies to reduce cigarette litter have strong support

    Nearly three-quarters (72.4%) of U.S.

  5. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  6. Infographic Infographic Research & Resources

    Flavored tobacco

    Flavors one page infographic

  7. Infographic Infographic Research & Resources

    Tobacco use in the LGBT community

    Tobacco use in the LGBT community one page infographic

  8. News Article News Article Research & Resources

    Youth discuss the impact of FDA’s failure to regulate e-cigarettes

    Listen to four young people describe the impact of the failure to fully regulate e-cigarettes in their own words, and questions they have for public leaders.

  9. News Article News Article Research & Resources

    4 ways the tobacco industry is attempting to rebrand itself

    Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

  10. National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money

    A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.

  11. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

  12. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.