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  1. As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People

    E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before

  2. New Surgeon General’s Report Offers Much-Needed Vision for Eliminating Tobacco-Related Health Disparities

    Tobacco-related health disparities are a persistent yet solvable problem, and the remarkable progress made in eliminating these inequities shows that we are

  3. News Article News Article Research & Resources

    U.S. retail sales data show 86% of e-cigarette sales are for illegal products

    New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.

  4. Infographic Infographic Research & Resources

    Oral nicotine pouches

    Oral Nicotine Pouches Infographic

  5. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  6. Infographic Infographic Research & Resources

    E-cigarettes

    E-cigarette one page infographic

  7. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  8. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  9. Report Report Research & Resources

    Vaping Lingo Dictionary: A guide to popular terms and devices

    This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.

  10. News Article News Article Research & Resources

    How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking

    Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco

  11. Research Article Research Article Research & Resources

    TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes

    Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and