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  1. News Article News Article Research & Resources

    3 ways nicotine addiction impacts mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

  2. News Article News Article Research & Resources

    The majority of e-cigarettes on the market are illegal

    Unauthorized e-cigarettes, low in cost and high in nicotine concentration, are dominating the U.S.

  3. Truth Initiative’s EX Program Supports 1 Million Young People Seeking to Quit Nicotine

    1 million young people ages 13 to 24 have enrolled in first-of-its-kind, free, and confidential EX Program on their journey to quit.

  4. FDA Authorization of Age-Gated, Flavored E-Cigarette Products is Key Test Case in Balancing Availability for Adult Smokers While Protecting Youth

    The FDA has a responsibility to ensure that products meet a rigorous public health standard that considers both the potential benefit for adults who smoke an

  5. Research Article Research Article Research & Resources

    Huge rise in nicotine sold through oral nicotine pouches

    Oral nicotine pouches are one of the fastest growing nicotine product categories, and some people are dual-using with e-cigarettes or cigarettes.

  6. Report Report Research & Resources

    E-cigarettes and Youth Affordability

    Affordable products containing high concentrations of nicotine put young people at risk of nicotine addiction.

  7. Research Article Research Article Research & Resources

    Lax enforcement of online e-cigarette sales puts youth at risk

    Most (88%) online e-cigarette stores appeared to violate policies designed to prevent underage access to e-cigarettes online, according to a study from Truth

  8. News Article News Article Research & Resources

    Quitting vaping benefits health – and the environment

    Cheap, high-nicotine, disposable e-cigarettes are dominating the market – and contributing to tons of electronic waste.

  9. Research Article Research Article Research & Resources

    YouTube recommendations expose viewers to pro-tobacco content

    Research from Truth Initiative published in Nicotine and Tobacco Research finds some viewers seeking tobacco-related information on YouTube were recommended

  10. Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

    The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support

  11. News Article News Article Research & Resources

    Breaking the cycle of nicotine addiction and withdrawal

    Breaking the cycle of nicotine addiction and withdrawal may be difficult, but with the right support, it’s not impossible.

  12. News Article News Article Research & Resources

    Another reason to quit vaping? The environmental impact of e-cigarettes

    Recycling programs and safe disposal guidelines for disposable e-cigarettes are virtually non-existent