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  1. New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains

    Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos

  2. Research Article Research Article Research & Resources

    LGBT+ youth and young adults in states with protective policies had more than 50% lower odds of smoking and vaping

    Findings from this study suggest that state-level legislation to protect LGBT+ rights could help prevent or reduce tobacco use in the LGBT+ community

  3. Report Report Research & Resources

    LIGHTS, CAMERA, ADDICTION

    How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences

  4. News Article News Article Research & Resources

    What federal health agency cuts mean for tobacco control

    Truth Initiative has created a resource which will track changes in the federal agency landscape and the expected impact on tobacco control measures.

  5. Research Article Research Article Research & Resources

    New study: Teen e-cigarette users with childhood trauma need increased support to quit

    The clinical trial, the first of its kind to examine the relationship between ACEs and e-cigarette cessation among adolescents

  6. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  7. News Article News Article Research & Resources

    Following a decade of impact, the Truth Initiative College Program empowers students, faculty, and staff to quit nicotine

    Since 2015, the Truth Initiative College Program has provided funding to over 235 colleges and universities to support the adoption of tobacco/nicotine-free

  8. Report Report Research & Resources

    Tobacco in Films: 2023

    The number of films with tobacco presence increased compared to recent prior years with approximately 41% (58 of 141 films) of top films containing tobacco i

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco Use in the LGBTQ+ Community

    Lesbian, gay, and bisexual youth and adults report higher prevalence of tobacco product use than their heterosexual peers.

  10. Research Article Research Article Research & Resources

    Online social forums may be a valuable resource for young people looking to quit e-cigarettes

    The results demonstrate how community support can positively impact people quitting nicotine.

  11. The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction

    New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.

  12. Research Article Research Article Research & Resources

    Disposable e-cigarettes lead surge in nicotine sales

    The e-cigarette market is increasingly dominated by disposable products that have gotten bigger and cheaper