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Corporate tobacco cessation programs

Thrive: A Youth Mental-Health Summit

Who We Are

Truth Initiative^® is America’s largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all. We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth^® campaign, community activism and engagement, and innovations to end tobacco use.

Get Involved

Join us in investigating, exposing, and amplifying the truth about commercial tobacco. Learn about how you can help achieve a future free from lifelong addiction through activism, scholarships, studies, and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction, and the role you can play in creating change in your community. Let’s work together.

2021 class of truth Ambassadors launch community projects

Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

Truth Initiative names Anna Spriggs Chief Operating Officer

Truth Initiative is pleased to announce the appointment of Anna Spriggs as its Chief Operating Officer.

The 3 main reasons youth use e-cigarettes

Why are middle and high school students using e-cigarettes in the first place?

3 tips for boosting success with an online quit-smoking program

As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res

Pharmacists and customers agree: Tobacco does not belong in pharmacies

Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.

Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including