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Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

What we know and don’t know about Puff Bar right now

As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

Not Buying It: The Tobacco Industry's Rebrand

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Flavored tobacco policy resource center

E-cigarette use among young people returning to pre-COVID-19 levels

The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

Data suggest teens who use JUUL are not just experimenting

More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.

Young leaders engage in tobacco prevention as truth Ambassadors

Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.