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  1. Report Report Research & Resources

    Smoking in Films: 2021

    The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.

  2. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  3. FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

    Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

  4. New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States

    A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi

  5. Research Article Research Article Research & Resources

    New study shows many young oral nicotine pouch users also smoke and vape

    Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

  6. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  7. FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

    Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

  8. News Article News Article Research & Resources

    What to know about quitting Zyn

    As oral nicotine pouches from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction

  9. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  10. News Article News Article Research & Resources

    Vaping multiplies risk of COVID-19 in teens and young adults

    Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

  11. As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk

    The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc

  12. Research Article Research Article Research & Resources

    Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

    A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low