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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads
The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.
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Mailed tobacco ads rely on price discounts and youth-appealing themes
Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.
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Our Team
![Samuel Rose's Headshot]()
Samuel Rose
Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a
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These 10 youth-serving groups want to get smoking off movie screens
Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues
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Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens
Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in
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Five ways to combat smoking in video games
We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.
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Washington task force includes tobacco prevention and control in cancer moonshot recommendation
By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri
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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®
Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde
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How an email from a grieving father inspired a Fortune 500 company to fight opioids
As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O
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Q&A: Helping college campuses go tobacco-free
Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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